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If you’re new to ChopChop, this guide will help you understand the kinds of videos we create and how each one is used. Every project starts with knowing what type of video fits your story - whether it’s a Brand Story to introduce who you are, a Case Study to show impact, or a Testimonial to share real voices. You’ll also find formats like Explainers, Event videos, and Reels for quick, social content. Use this page to get familiar with our video styles so you can choose the best format for your message.
The flagship “who we are” video. Emotive, polished, and a calling card for website/events.
A brand video is any story that drives awareness of your business or organisation.
It doesn’t need to advertise a specific product or service outright.
Think of it as a "who we are" story.
Brand Videos need to be well made - shot professionally and edited by experts. Nonetheless, they can be simple.
Ideal length is 1-3 minutes.
A focused story showing impact through a specific person, project, or outcome.
Similar to a testimonial, a case study is a detailed story of something your company did.
It includes a beginning -- often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.
A great case study is also often filled with research and stats to back up points made about a project's results.
Case studies can be funny, serious, or light-hearted, but make sure to express your brand voice while remaining authentic to the client. The Slack case study is clever.
Real people vouching for your work - trust-building and authentic.
Testimonials are essential to prove your product is effective.
A 2013 study found that 79% of consumers have the same trust in online reviews as they do in personal recommendations.
Combined with visual reinforcement, social proof can have a tremendous effect on potential customers, bringing them further down the sales funnel.
However, the key to a good testimonial video is to make it feel authentic.
It can’t feel forced, or too polished, so don’t use an actor or a script. Find a customer that truly believes in your product, and interview them.
Ask them questions about the features and benefits of your product so that it isn’t just generic praise.
Inspires donations or support. Direct “ask” videos with a strong emotional pull.
Interviews with real people about their lived experience, often urgent and issue-driven.
Short documentaries can dig into authentic, true stories from your customers while connecting on an emotional level with your audience.
These creative marketing videos shouldn’t be selling or entirely focused on your brand, but should tell a powerful, inspiring story.
This type of video content is usually meant to promote brand awareness rather than to move customers down the funnel.
No matter what tone you decide to take, branded short docs need to feel authentic and personal.
Simplifies complex ideas, policies, or programs into an engaging, easy-to-grasp format.
Explainers are short online marketing videos that explain your company’s product or service. They are often placed on a landing page, your website’s home page, or a prominent product page.
You can do explainers however you like - an interview, an animation, a piece to camera, whiteboard. Just make sure it's big on info, but not wordy or confusing.
Unless your product or brand is self-explanatory, an explainer video is one of the most important types of videos you can create. Ideal length is 2-4 minutes.
Instructional content for staff, volunteers, or public audiences.
For organisational updates, team culture, or leadership messages.
Whether you need to promote or recap an event for your audiences, an event video is a great way to do it.
An event video simply covers a live show or presentation, like a conference, a concert, or a Q and A.
It can be the full coverage of the event, like a 2 hour video.
Or it can be a quick 3 minute video of highlights.
These videos can be made to sell tickets, build anticipation, or show your viewers what they missed out on.
Bite-sized, platform-optimised content designed for quick engagement on social media.
Using animated titles, characters, illustrations and icons, you can turn complex topics into entertaining stories. Perfect for introducing a new product or service, reinforcing your brand, winning a campaign, breaking down a complex topic, or you just drawing eyeballs to your message.
Extra Time
Please note that animations take longer to make. All timelines given here are based on 60 second videos. Add 2-3 days per extra minute of video.
Check here for more ChopChop Animation Products
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