This guide explains the best video lengths for different platforms. It’s for both customers (planning videos) and filmmakers (producing them).

Why it matters

Video length affects how many people watch, how long they stay, and how the platform algorithm treats your content. The right length can improve reach, engagement, and conversions.

General rule

• Shorter is usually better for engagement. Attention drops quickly in feeds.
• Longer works when there’s value. Tutorials, interviews, and storytelling can hold attention for minutes if the content is strong.
• Retention is more important than raw length. A 2-minute video that most people watch all the way through will beat a 30-second video with high drop-off.

Recommended lengths (2026)

Tips for planning and editing

• Hook early. Capture attention in the first 3–5 seconds.
• Cut ruthlessly. Remove filler words and pauses; keep energy high.
• Tailor to platform. A TikTok cut won’t work the same on LinkedIn.
• Batch versions. Create a long cut, then trim short versions for reels, stories, and ads.
• 150 words ≈ 60 seconds. Use this to estimate script length.

Next steps

• Customers: Use this guide when planning your video briefs. Decide where your video will live, and shape your script accordingly.
• Filmmakers: Cut master edits first, then create shorter platform versions for maximum reach.
• Both: Always check your analytics — what works can vary by audience and industry.

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