.gif)
In each video, you want to do at least one of these: Amuse. Anger. Energise. Educate. Surprise.
If you can make your audience laugh, you've broken down barriers and you've connected with them emotionally. But be careful, it's hard to do well.
Everything from the script to the performance to the set design has to be on point. Now add the corporate aspect to it. You not only have to be funny, but you have a message to deliver. So before you decide to do a comedy, ask yourself, can we do this well?
How much humour do you want in there? Are you willing to sacrifice a key message for it? Because too much messaging can dilute the funnies.
Now, we can't tell you how to be funny in a video - there are just too many variables. But we can show you some of the most successful ones out there.
Twitter users know that if you can provoke a feeling of outrage in your audience, they are more likely to respond to your post. In video, anger and outrage work in a similar way.
Outrage works really well as a motivator. If you can stir this powerful emotion, people are more likely to sign, share, donate, etc.
Please don't be flippant with it though - you genuinely have to be outraged by some kind of injustice in the world.
Online moments move fast and it’s easy to get left behind if you don’t speak up.
Sometimes you need to broadcast your side of the story. Or events are rapidly unfolding and your audience needs clarity. Other times you have a campaign that’s been waiting for the right moment to launch. Either way, it’s all about riding the moment while the moment is still happening.
So how do you energise your audience? Get involved in their conversation within 24 hours with a rapid response video. You'll need to be quick. This works great with the Snackable genre.
Explain something, especially on a topic that everyone is interested in. Position yourself as the expert.
People love to learn something new. If they feel suddenly enlightened, if the light bulb has just gone off, or if they've always wanted to know the answer to something and you've just provided it, they will remember your message.
This is a video-saturated world and unless your audience sees something that surprises them, your audience is not going to engage and share.
Remember, your audience are emotional creatures, make them feel something.
To cut through the noise, your video must: amuse, anger, energise, educate, or surprise. Learn how to spark real emotion.
Read More
A video without a Call to Action (CTA) is a missed opportunity. We explain why you need to ask your audience to do something, provides a list of high-performing examples, and explains the golden rule of conversion: describe the value of clicking, not just the action.
Read More
Most people watch video with the sound off. This post explains why captions are essential for accessibility and engagement (boosting view time by 12%), and breaks down the difference between "Baked-in" (Open) captions and SRT (Closed) captions so you can choose the right format for your project.
Read More
One of the most common questions in video production is "how long should it be?" This guide breaks down the optimal video lengths for every major platform in 2026 - including Instagram Reels, TikTok, LinkedIn, and YouTube.
Read More
Struggling to decide what kind of video to make? This guide breaks down the 12 most common video formats - from emotive Brand Stories and data-driven Case Studies to quick social Reels and Explainers.
Read More
