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Ever briefed a video and got back something completely different? Your video idea is the foundation that keeps everyone aligned - here's how to write one that actually works.
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To cut through the noise, your video must: amuse, anger, energise, educate, or surprise. Learn how to spark real emotion.
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A video without a Call to Action (CTA) is a missed opportunity. We explain why you need to ask your audience to do something, provides a list of high-performing examples, and explains the golden rule of conversion: describe the value of clicking, not just the action.
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Most people watch video with the sound off. This post explains why captions are essential for accessibility and engagement (boosting view time by 12%), and breaks down the difference between "Baked-in" (Open) captions and SRT (Closed) captions so you can choose the right format for your project.
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One of the most common questions in video production is "how long should it be?" This guide breaks down the optimal video lengths for every major platform in 2026 - including Instagram Reels, TikTok, LinkedIn, and YouTube.
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Struggling to decide what kind of video to make? This guide breaks down the 12 most common video formats - from emotive Brand Stories and data-driven Case Studies to quick social Reels and Explainers.
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